Affiliate Partners

We invite publishers, streamers, and marketing partners to join our affiliate programme and grow with LuckyNova in Canada. We build straightforward partnerships that let you monetise traffic to casino and live-betting content, while offering clear reporting, reliable support, and promotional material tailored for Canadian players.

Programme purpose

Our affiliate programme is designed to connect content creators and marketing partners with a regulated online casino brand. We focus on driving quality player registrations and long-term value rather than short-term volume. Partners who refer active players will find the relationship centred on transparency, regular performance reviews, and straightforward commercial terms.

Partnership benefits

Working with us gives you access to localised assets, campaign support, and a partner-first approach. Affiliates receive marketing creatives adapted for Canadian audiences, tracking links that preserve campaign data, and promotional calendars so you can plan seasonal activity. We also provide materials suitable for stream overlays, social posts, and publisher sites.

Commission structure

We offer flexible commercial models to suit different traffic types and channels - revenue-share, CPA, and hybrid arrangements are available depending on performance and partner needs. Specific rates and thresholds are agreed during onboarding and reviewed periodically. Payout schedules and accepted payment currencies are discussed directly with each partner to ensure a smooth settlement process.

Tracking and reporting

Transparent reporting

Partners have access to a real-time reporting dashboard that tracks registrations, deposits, player activity, and earnings. Reports are updated regularly so you can measure campaign effectiveness and optimise accordingly. We apply standard anti-fraud measures and provide support for disputed conversions.

Regular reconciliation

Monthly statements summarise activity and earnings, and our affiliate team is available to walk through any questions or data points. Where adjustments are needed we aim for timely reconciliation and clear communication.

Marketing tools and support

We supply a full set of creative assets including banners, text links, and pre-built landing page templates that can be localised for English and French Canadian audiences. Our team helps with tracking setup, UTM best practices, and campaign suggestions that align with platform policies and local regulations.

Long-term cooperation

We prioritise long-term partner relationships. Affiliates receive a dedicated manager for performance reviews, payment queries, and growth planning. Regular check-ins ensure campaigns evolve with market trends, and we support scaling successful channels with tailored offers and mechanics agreed in advance.